The National Assn. of Realtors® ‘s national public awareness campaign has given Realtors® an edge as 73% of the public have a more favorable opinion of Realtors® since the ads started. The 2006 campaign focused on the ethic training requirement and was run on radio and TV.
Plans for 2007 include expansion to year round advertising on prime time shows, cable and major league televised sports events. Advertising on Spanish speaking channels will be increased, reflecting the number of qualified Hispanic buyers.
According to a 2006 poll regarding agents’ services, consumers believe:
Realtors® take care of the details of buying and selling a home (68%)
Realtors® are a good source of info regarding financing, inspections (62%)
Realtors® more effectively promote sales than home sellers can (63%)
Friday, March 2, 2007
National Assn of Realtors® Plans New Ad Year
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment